Why should I register a trademark?

While common-law rights are acquired by merely using the trademark, a state trademark registration provides several advantages. It gives you legal presumption of ownership and exclusive rights to use the trademark in the entire state in connection with your goods or services. It also prevents other people from using a similar trademark and confuse consumers. A trademark registration allows you to file suit in court against other parties who infringe your mark. Registering a trademark is one of the most important things you can do in protecting your business or product brand.